Coohom Customer Stories | Friant

Founded in 1998, Friant & Associates, LLC is one of the 7 subsidaries of Cubespace Cubespace CO LTD. Friant mainly deals in office furniture retailing in U.S., with production lines both at home and abroad.

 

The company has a diversified supply chain. Its manufacturing and distribution operations can be found in America, Middle East, Southeast Asia, and some of the major cities in U.S.

By the Numbers

100%
increase in order placement efficiency
190%
increase in average single customer view per product
400%
increase in product model views

Before

Demanding model making, always in a rush

 

Friant did not have any in-house 3D modeler while requirements for models applied in 3D Viewer are usually high. Despite this, Friant needed to create 3D models for 250 products and apply them in 3D Viewer in only 2 weeks as they wanted to put models online desperately.

 

Lack of customer experience and low efficiency during sales visits from distributors

 

Friant relies on distributors to expand its business. However, the distributors could only use sample pictures and catalogs as a way to present products during sales visits. As a result, the journey to close the deals seems long.

 

Lack of chance to feel products in the right place

 

Both on-line and in-store product display have limiations due to furniture size and location. Customers cannot feel the products right in their own place.

After

Contributing to sales negotiation

 

Having applied 3D Viewer to its website and brick-and-mortar stores, Friant renovates its order placing process and takes the customer experience to the next level through the better display.

 

 

In offline sales visits, 3D Viewer can help improve customer experience by offering displays of more product types. It also provides chances for overseas stores and distributors to create production drawings faster, lowering the cost of offline sales.

 

 

In online shopping scenarios, the 3D Viewer, integrated to the website, can display products better and catch the eyes of more customers. A product model shown in various angles reminds shoppers of picking and choosing items in stores. From item selecting, customizing to order placing, every single step is available online.

 

 

Friant set up its online store using Coohom API. Customers and distributors can place orders at one click since order placing and production is managed in one place. Showcasing products in 3D Viewer is greater than having them in regular photos. "Our end-customers are very satisfied with the feature. It also allows our distributors to place orders online and makes our product marketing a lot more efficient."

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